I just now did a quick look at my monetizing ads on my blogs, hadn’t checked on them in awhile (be sure and do that often).
Because I create what TypePad, my main blog host, calls Typelists to place my rotating ads in, I’m not aware of what specific ad might appear as the ads rotate in the space. They are supposed to be appropriate to the blog. I’ve always been a little hesitant to believe that, but since I didn’t see anything too far from the blogs’ subject matter I let it go.
But, I didn’t think much about how an ad might not be appropriate for the title I gave to their Typelist headline that I created to place them in. Should have done done that. I discovered that a Typelist I cleverly named “Yummy Yummy” for a rotating ad had an ad on it for a colon cleanse product. I’m not kidding, and on another blog “Yummy Yummy” headlined an ad for a rehab facility. Not as bad a mismatch, but not very good either.
So, give some thought to those headlines or titles. I’ve just taken my ads down from that service provider and will be remonetizing with some changes.
If content is king, and I think it is, quality content has to be one’s top priority. Content consists of selection of material, and how it’s presented. Selecting useful and/or entertaining subject matter is a given. Doing one’s best writing is the other part of the equation. You don’t have to be a master literary craftsperson to do a good job. But, you do need to run a spell check, and proofread what you write.
If you, like a blogger I know, need some help with this because you can’t spot mistakes very well, ask someone who is good at it to check your posts periodically and let you know where you need to make corrections. Unfortunately, he doesn’t run it by anyone else, doesn’t do a spell check, and as a result his blog looks like it is written by a third grader who is getting a bad grade in English.
Quality content will draw readers like nothing else will and keep them returning. Doing a good job enhances credibility, shows respect for the reader, and provides other bloggers assurance that if they link to your blog it will enhance theirs.
First off, I want to share something that has been particularly useful to me. It’s like having mentors without asking people to mentor you. I call it finding good models. As a writer, I collect books, have a special shelf for them in my bookcase, that are good models to follow in doing something. Some are good examples of autobiography, some stylistic examples, some have parts that are especially good, such as an opening paragraph or opening sentence. All are there to show me how it’s done well. I study them to see how to do as well, or better.
I regularly blog surf, starting with a blog that I’m curious about, maybe then going to links on that blog, and hop scotching to others from there. Whenever I find a blog that has some element of excellence that appeals to me or that makes me curious I bookmark it to come back later for further study. If I like a design I may experiment with it on my own blog, innovate off it, or it may lead me to create something completely different, but that was prompted by what I saw on the blog I visited.
I encourage you to keep links to good writing examples, good design, innovative use of elements, anything that attracts you. Study them when you have a few minutes or want a break from what you’re doing, and you’ll gradually add to your own options and excellence in blogging.
Every blogger who does something well can be your teacher, at your convenience, and at no charge.
I could title this series of posts something else, like maybe “Generating Traffic,” or “Getting People To Read Your Blog.” But, after reading a long and insightful guest post on ProBlogger.net by Tony Hung titled “How To Market Your Blog In 2007,” I think it is more useful to think of it as marketing. You’re actually selling your work online, even if you don’t get paid, just as you’re actually selling yourself when you apply for a job, or ask someone out on a date.
Thinking of getting readers and keeping them as marketing has a lot to offer. It moves the subject and tasks up a logical level and automatically widens the scope of options and possibilities you can discover and use.
So, the following series of posts (I don’t know how many that will be at this point, but a lot, so come back for more.) is all about marketing your blog, and that includes marketing your words, ideas, and a whole lot more. Use any of the following techniques and suggestions and you’ll increase your traffic. Use them all, and you will almost certainly create a huge increase in your reader base.
Darren Rowse over on ProBlogger has just completed a seven day series of posts on the basic post styles. I highly recommend you go there and study them all.
He’s calling the series “Rediscover Your Blogging Groove.” If you’ve sort of drifted out of your blogging groove, it will help you get back on track.
And, if you’re a beginning blogger, it will be terrific asset toward learning what to post about and how to do it.
Each of the seven days of the series carries an assignment.
- Day 1 Write A List Post
- Day 2 Answer A Question
- Day 3 Write A Review
- Day 4 Write A Link Post
- Day 5. Write A Tip Post
- Day 6 Ask A Question
- Day 7 Tell A Story